Social Media Management
I I have 5+ years experience managing social media profiles, from strategy development, shooting and editing content and copywriting, to planning monthly editorial calendars for 5+ accounts, engaging with the community in DMs and comments, and moving into more dynamic Reels creation to keep up with latest industry trends.
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Worked with graphic design team on creative assets needed for social (grid vs. story art, giveaway art, etc). Analyzed and planned frequency of posts and format type (static vs. dynamic) for best reach and exposure. Engaged in influencer outreach and partnered giveaways based on campaign need.
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Used Sprout Social to submit social media grid posts for ultimate approval by Content Director - this included selecting relevant imagery or video from content libraries, inputting social copy, crediting the photographer, tagging partners, utilizing hashtags, and labeling the campaign internally for tracking/reporting.
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While at photoshoots, I captured video b-roll for Reels content creation, plus additional film photography that has been featured on grid posts across a portfolio of boutique hotel brands.
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Replying to DMs and comments, reposting tagged, on-brand stories, influencer partnership management, managing UGC and adding to internal content library for eventual reposting with photo credit.
Brand awareness Reel for the newly opened Hotel San Fernando. I shot the video, edited and wrote the corresponding social copy. In-app audio was used.
INSIGHTS:
6.7K Plays
361 Likes
151 Shares
5K Accounts Reached
Reel promoting Cosecha Resturant’s Sunday Brunch program at Hotel San Cristóbal. I shot the video, edited and wrote corresponding social copy.
INSIGHTS:
22K Plays
549 Likes
121 Shares
15K Accounts Reached